This story appears in ESPN The Magazines November 28 Tall Ball Issue. Subscribe today!WITH NFL TEAMS firing offensive coordinators almost as frequently as the Raiders commit penalties these days, I have some advice for teams looking to amp their scoring: Add more play-action to your repertoire.Yes, the trend in todays game is for quarterbacks to get rid of the ball quickly, not to take extra time to fake a handoff before passing. This season starting QBs are spending two seconds or less in the pocket on 37.4 percent of their attempts, a figure that has jumped by more than 5 percentage points in just the past four years. As Ive written before, thats understandable and even laudable, given the trouble so many clubs are having developing cohesive offensive lines. But the numbers are loud and clear: Misdirection still pays.QBs threw for 9.23 yards per attempt on play-action through Week 9 this season, compared with 6.9 ypa on all other passes, according to ESPN Stats & Information. Thats a huge gap. ?Its the difference between Tom Brady and Marcus Mariota! Further, play-action passes lead to first downs on 44.3 percent of completions, versus 33.3 percent for non-PA, and result in fewer sacks despite QBs holding the ball longer (5 percent of dropbacks, versus 5.6 percent). Essentially, play-action is a way to grab extra rewards without incurring extra risk.Since Hank Stram pioneered the tactic some 50 years ago, several pairs of innovative coaches and cerebral QBs have elevated play-action to an art form: Stram and Len Dawson, Bill Walsh and Joe Montana, Sam Wyche and Boomer Esiason, Pete Carroll and Russell Wilson. But many teams cling to traditionalist beliefs that prevent them from taking full advantage of it.For some, the pure pocket passer is the beau ideal of quarterback play, and once a QB has established a high level of standard performance, its almost as if he shouldnt need to resort to anything so gimmicky. Other clubs still think you have to run to set up the pass and will use play-action only if they are already confident in their rushing game. Indeed, as Football Outsiders pointed out in July, four of the five teams that ran most often last season (as a percentage of plays) were also among the half a dozen that deployed play-action the most.?But analytics long ago debunked the idea that you need to run to set up the pass-and besides, even the worst teams in the league rush more than 20 times a game, so you especially dont need to run to set up fake handoffs.As far as I can tell, then, too many coaches call play-action by rote rather than looking at data to see whos actually effective at it. An extreme example: The Chargers have gone to play-action on just 10.3 percent of Philip Rivers pass attempts since the start of 2012, even though over that span he has hurled 22 TDs with just six picks on play-action and his completions have traveled 37 percent farther, on average, than his other throws. Overall, there is actually a slightly negative correlation between how often NFL teams use play-action and how well they use it (as measured by improvement in ypa): minus-0.19, on a scale of minus-1 to 1. ?Now, play-action is based on faking out the opposition. So if you use it more frequently, wont its effectiveness decline? Well, yes. Eventually, defenders will stop biting on false handoffs, and linebackers will keep clogging the middle of the field rather than rushing toward the line of scrimmage. But until the advantage of play-action erodes completely, it makes sense to keep trying. A team hasnt optimized its offense until the gains from various play types are equal-until theres no reason to switch from one to another.?Relentless play-action wouldnt suit every team-it does require an offensive line that can hold blocks and a QB with a deep touch. But I think Buffalo should consider it. Last year Tyrod Taylor crushed it on play-action, connecting on 69.5 percent of passes for a whopping 18.6 yards per completion, second in the league. This season offensive coordinator Greg Roman was running PA on 23.1 percent of Taylors pass attempts, but since replacing Roman after Week 2, Anthony Lynn has cut Taylors play-action usage by a third. Free Tyrod Taylor!I also think were sure to see Seattle bootleg and bomb a lot more off play-action in the second half of this season. Recovering from injuries, Wilson has gone to play-action on just 15.4 percent of passes this year, by far the lowest rate of his career. But when hes on his game, defenses literally cant believe their eyes. And the last time the Seahawks led the league in play-action, using PA on 34 percent of their passes in 2013? They won the Super Bowl. Achat Air Max 95 Pas Cher . The person spoke to The Associated Press on condition of anonymity because the Lions have not announced the hiring, which was first reported by ESPN. Lombardi, the grandson of former Green Bay Hall of Fame coach Vince Lombardi, has been an offensive assistant on Sean Paytons New Orleans staff since 2007. Vente Air Max 95 . Howard Ganz, an MLB lawyer, said in a letter to U.S. District Judge Edgardo Ramos that Rodriguezs claims do not come "remotely close" to what is needed to overturn an arbitration decision in federal court. http://www.airmax95france.fr/ .Y. -- The Buffalo Sabres have recalled forward Kevin Porter and defenceman Chad Ruhwedel from the minors as part of a five-player roster shuffle made by the NHLs worst team. Air Max 95 Pas Cher France . Just not the game. Kyle Palmieri scored two straight goals in the third period to rally the Anaheim Ducks past the Philadelphia Flyers 3-2 on Tuesday night. Air Max 95 Pas Cher Solde . -- If Henry Burris has his way, he will be the starting quarterback to lead the Hamilton Tiger-Cats back to the Grey Cup next year.PORTLAND, Ore. -- Portland will host the 2014 Major League Soccer All-Star game. MLS Commissioner Don Garber, Portland Timbers owner Merritt Paulson and Portland Mayor Charlie Hales announced the event at Jeld-Wen Field on Wednesday. In recent years, the MLS All-Stars have played premier international teams in the annual match. This years All-Stars are set to play AS Roma on July 31 in Kansass City.dddddddddddd The MLS opponent for the match in Portland will be announced at a later date. The Portland Timbers are known for their fervent supporters and the team has sold out 42 straight MLS matches at its downtown stadium. Jeld-Wen hosted opening round matches of the CONCACAF Gold Cup this week, including a 6-1 victory by the U.S. mens national team against Belize. ' ' '