ÿþDue to the athletic performance series Adidas Black Sneakers and the athletic fashion series' double-digit growth, the Greater China area's sales income reached 1. 229 billion Euros, increasing 23%, and became the fastest growing area. The Greater China area's general manager of Adidas Group, Colin Currie said: "Adidas Chinese business has been developed very well. When we provide the latest Adidas products, we have always been trying to make retail channels' inventory keep a healthy level". Despite the high uncertainty of global economic outlook, but thanks to the group's high exposure degree and retail businesses' future expansion in fast growing emerging markets, sales businesses' development will be beneficially effected.
Adidas Group's CEO said: "We made a good beginning in the year of 2012, and with the development of Adidas' important corner in 2012 European Football Championship and 2012 London Olympic Games, more opportunities will be followed afterwards. We have been working hard to maintain the inventory in a lower level within the circle. The market could be purified, therefore we will launch out a lot of innovative products and brand activities and we'll continue Adidas Adizero Cleats to inspire all our consumers and cooperative partners". On the basis of the fixed exchange rate to compute, the Greater China area's sales income was increased 26%, up to 385 million Euros. The core sportive performance series has played a prominent impellent role for the sales revenue's growth.
This year, the profit of Adidas Company is likely to reach to Adidas Adizero Football Cleats 770 million euros to 785 million euros, and a record will be broken. Accordingly, the growth could reach to fifteen to seventeen percent. Adidas group's earning has reached to 798 million euros in the first nine months. In the fourth quarter, Adidas group may have some losses. What is more, the expectation showed that Adidas group's turnover increase will be lower than ten percent during the whole year of 2012. Maintaining double-digit growth, where is Adidas' confidence?Colin Currie's strength originates from Adidas' large spread in China in 2011. Adidas opened about 1000 new stores in great China region in 2011, and half of them were opened in Chinese smaller and middle-scale cities.
The significance lies in that in China sporting goods Adidas Bounce Women'S market, the number of new outlets often equals to the company's new achievements. The progression of China's urbanization and modernization will let customers' spending power continue to enhance, which will set the stage for Adidas' double-digit increase performance. According to Adidas' development plan from 2010 to 2015, the total amount of 2500 new stores will be opened in great China area in the recent five years and at the same time the income should be maintained with double-digit annul growth. According to the figures released by Adidas, from January to September in 2011, the greater China area's general income was 900 million Euros, with 28% year-on-year sales increase and its various brands all realized double-digit sales growth.
But Reebok's performance fell by as much as twenty-five percent. North American market, therefore, showed an overall decrease. The performance development of Adidas was the best compared with Nike and Puma. Although Nike group appeared a strong growth, the entirety and products' turnover decreased. Puma group had a very strong dependence on Europe. As a result, the debt crisis has fully influenced it. Within the twenty years, the management of Puma group made the largest adjustment for the sake of dealing with the decrease on profit and the gloomy prospect. This year, the profit of Adidas Company is likely to reach to 770 million euros to 785 million euros, and a record will be broken. Accordingly, the growth could reach to fifteen to seventeen percent.
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