When I think of converse shoes Clearance Converse’s Chuck Taylor All Star, the first thought that comes to my mind is iconic American style.
After all, it debuted in converse women shoes New arrivals 1917 and the blueprint has remained the same ever since. So the shoe that your father – heck, maybe even your grandfather – wore is the same one you laced up this morning.
What makes this even converse shoes special price more impressive is the simplicity of the product: Canvas, rubber-soled lace ups; no more, no less. That formula hasn’t changed in 98 years — until this month.
On July 23, Converse introduced the world to the new Chuck Taylor All Star II.
Adhering to the formula of simplicity that’s served it so well over the years, Converse debuted the new shoe design with a clean, yet modern, marketing campaign declaring the Chuck II is now “ready for more.”
“The Chuck Taylor converse all star high tops All Star is one of the most legendary and iconic sneakers of all time,” said Jim Calhoun, Converse President and CEO. “The launch of Chuck II is a ground-breaking moment for Converse as we continue to move the brand forward through creativity and innovation, ushering in not just a new sneaker, but a completely new way of thinking.”
A smart brand knows how to align the tone and content of its marketing campaign with the product it’s promoting. Converse’s footwear isn’t flashy, so why should the tone of its new campaign be?
By focusing on the shoe, Converse has positioned itself to sell the new product, not the new campaign. Clean images against a stark black back